Introduction
BrandStep (hereinafter “BrandStep Corp”) is dedicated to safeguarding your privacy. This Privacy Policy explains the methods we use to gather, utilize, and protect your personal information as you engage with our website and services. By accessing or using our website, you acknowledge and agree to the terms and practices outlined in this policy.
Information Collection and Use
We collect personal information when you fill out forms on our website to request more information about our products or services. The contact information you provide helps us to respond to your inquiries, follow up with you, and send you the requested information. In addition, we may use software and tracking programs to better understand our visitors’ behavior and needs, allowing us to optimize the user experience and improve our marketing efforts.
Removal of Information
You may request to have your information removed from our marketing database at any time by submitting a written request. We will respect and process your request promptly.
Secure Storage
Your contact information is stored in a secure database and protected by advanced security measures, including firewalls and anti-hacking software, to prevent unauthorized access.
Working with Google and Third-Party Advertising
BrandStep may use Google marketing technology to promote our products and services. For a complete explanation of Google’s marketing program, please visit Google’s Marketing Program.
Google may display ads to previous visitors of our website(BrandStep) across its network.
You can opt out of this advertising program through the Google Ads Preferences Manager. Also, you can manage to disable the use of cookies by third-party vendors by visiting the Network Advertising Initiative opt-out page, where you can manage your preferences.
BrandStep collects data through Google and Facebook tools that track user activities across our website, the websites of our advertisers, and the websites where we display advertisements (referred to as “Publishers”).
This data is non-personally identifiable and may include the content you view, the time and date of your visit, the products you purchase, and location information linked to your IP address. We use this data to serve relevant advertisements (also known as “retargeting”).
Google Analytics and Third-Party Audience Data
We use Google Analytics and other third-party audience data (such as age, gender, and interests) to understand our customers’ behavior. This allows us to work with companies that track online activities to provide advertisements tailored to your preferences. For example, you may see ads on our website or other websites because we contract with Google and other companies to target our ads based on information we or they have collected through cookies, web beacons, and other automated technologies.
To opt out of the collection of automated data for targeted advertising, visit the Self-Regulatory Principles for Online Behavioral Advertising opt-out page or adjust your Google Display Network ads preferences.
Information We Collect and How We Use It
Comments
When visitors leave comments on our site, we collect the data entered in the comments form, along with the visitor’s IP address and browser user-agent string, to help identify and prevent spam. In addition, a hashed version of your email address may be sent to the Gravatar service to check if you have an existing profile linked to it.
Cookies
When you submit a comment, you can choose to store your name, email address, and website in cookies. This feature allows you to skip re-entering your details in future comments, making the process quicker and more convenient for you.
Embedded Content
Articles on BrandStep Corp may contain embedded content (such as videos, images, articles, etc.). This embedded content functions in the same way as if you had directly visited the other website. These third-party websites may collect data about you, use cookies, and track your interaction with embedded content, especially if you have an account and are logged in to that website.
Data Retention
We retain comments and their metadata indefinitely so we can recognize and approve follow-up comments automatically eliminating the need to hold them in a moderation queue.
Data Sharing
Visitor comments may be processed and verified using an automated spam detection service to ensure the quality and relevance of content.
How We Protect Your Data
We use various security measures to protect your personal data from unauthorized access, alteration, or disclosure. We implement robust security measures, including encryption, firewalls, and strict access controls, to ensure the protection of your data or information.
Data Breach Procedures
In the event of a data breach, we have procedures in place to notify affected individuals in compliance with applicable privacy laws.
Third-Party Data Sources
We may receive data from third-party service providers, such as Google and Facebook, to improve our website, target relevant ads, and track user behavior.
Automated Decision-Making and Profiling
We may use automated technologies, including cookies and tracking tools, to gather data for the purpose of profiling users and delivering targeted advertising.
Industry Regulatory Disclosure Requirements
BrandStep complies with relevant industry standards and legal requirements regarding the collection and use of personal data.
Your Rights Regarding Your Data
If you have an account on Brandstep website or have left comments, you are entitled to request an export of your personal data, including any information you have provided. You may also request the deletion of any personal data we hold about you, except for data we are required to retain for legal, administrative, or security purposes.
If you have any questions regarding our Privacy Policy, please feel free to contact us at enquiry@brandstepcorp.com